Ghin Gar Cherry Trading Co. deploys JBL, Crown, dbx, Soundcraft and AKG solutions to deliver premium audio quality for events and conferences
Ghin Gar Cherry Trading Co. recently outfitted Novotel Yangon Max with a complete HARMAN audio solution to provide exceptional sound quality and coverage for a wide range of events.
Founded in 2014, Novotel Yangon Max is a five-star luxury hotel located in the Myanmarese capital of Yangon. In addition to private rooms, suites, a fitness center, spa, lobby bar and music venue, Novotel Yangon Max features nine modern event spaces, including a main ballroom, junior ballrooms and conference rooms. In order to ensure world-class audio quality during events, Novotel Yangon Max hired local sound integrator Ghin Gar Cherry Trading Co. to outfit the hotel’s event spaces with versatile HARMAN Professional audio systems, consisting of solutions by JBL, Crown, dbx, Soundcraft and AKG.
“Novotel asked us to design an integrated solution with premium sound quality, coverage and control for their meeting and event spaces,” said Ghin Gar, CEO of Ghin Gar Cherry Trading Co. “The main challenge was to design a large-scale audio system that would fulfill the strict technical requirements while offering flexibility and easy operation. HARMAN’s massive inventory of state-of-the-art audio solutions enabled us to design the perfect system for Novotel’s needs.”
Ghin Gar delivered exceptional audio performance throughout the hotel’s event spaces using an array of JBL speakers. JBL Control 321CT and Control 312CS ceiling speakers enabled the Ghin Gar team to seamlessly integrate crystal-clear audio into each room’s unique architectural and aesthetic features. Ghin Gar outfitted the main ballroom with JBL VRX 938LAP speakers, delivering powerful line array performance for high-profile events. Ghin Gar also included JBL EON 515XT, LSR 2328P and CBT 100LA speakers for events that require more flexible or portable sound reinforcement.
The speaker systems are powered by Crown CDi 1000, XLS 802 and LPS 2500 amplifiers, and optimized with dbx DriveRack 260 loudspeaker management systems. Events at Novotel Yangon Max benefit from AKG CS3 conference microphone systems, which utilize a modular design and interchangeable microphones for maximum flexibility in any conference situation. Finally, Ghin Gar included Soundcraft FX16ii and EXF12 analog mixers and a Soundcraft Si Expression 3 digital mixing console, enabling Novotel Yangon Max’s staff to quickly dial in polished, professional-sounding mixes for events of any size.
“We required state-of-the-art audio systems to accommodate a wide range of events and functions in our meeting spaces,” said the spokesperson of, Novotel Yangon Max. “Ghin Gar successfully utilized all HARMAN products to create custom solutions, ensuring maximum coverage and intelligibility in each space. Furthermore, the HARMAN systems are very flexible, allowing our team to handle any kind of event.”
“We’re delighted to deliver a well-implemented audio solution that perfectly complements the sophisticated ambience of Novotel Yangon Max,” said Ramesh Jayaraman, VP & GM, HARMAN Professional Solutions, APAC. “We give praise to Ghin Gar Cherry Trading Company for creating high-quality meeting spaces for Novotel’s guests, and for providing a smooth and successful installation.”